Loss Mitigation Software Ad

EarlyResolution is a banking solution that offers SaaS (software as a service) for loss mitigation and loan default management, especially for mortgage servicers. The CSC ad branding is built on 'twisted cliches' in the headline. This software integrates multiple channels/methods of interacting with the borrower, so the headline had to indicate a business benefit. Download the full one page ad.

Lending Services Ad

CSC's banking professional services (BPS) group offers a variety of ASP and BPO services for automotive finance, specialty finance, debt protection programs, asset-backed securities servicing and other consumer loans. It was a challenge to come up with one business benefit to put in the ad, but we did it! And we came up with an arresting image too! Download the full-page ad.

Agile Banking System Ad

I was marketing manager for CSC's Celeriti product launch, a new enterprise software suite for banking, cards and payments. In some industry pubs I placed an advertorial about innovation in core banking, while in other pubs I placed a simple image ad. The tagline we arrived at after many global planning meetings was: POWER YOUR BUSINESS WITH SPEED AND CERTAINTY with the cheetah showing speed and power. Download the 2-page PDF to see both the ad and advertorial.

PlanView Resource Management Ad Campaign - No.1

This image ad series ran in CIO Magazine and other business publications for the c-level audience. The consistent theme was a striking graphic and quirky headline. The cameo shots are of the user roles and their typical complaints -- which PlanView solves, of course! See the full-size PDF of ad #1.

PlanView Resource Management Ad Campaign - No.2

This image ad series ran in CIO Magazine and other business publications for the c-level audience. The consistent theme was a striking graphic and quirky headline. See the full-size PDF of ad #2.

PlanView Resource Management Ad Campaign - No.3

This image ad series ran in CIO Magazine and other business publications for the c-level audience. The consistent theme was a striking graphic and quirky headline. See the full-size PDF of ad #3.