Eloqua Campaign: Online User Authentication
I led the first two pilot programs in CSC's Financial Services Group when we transitioned to Eloqua campaign management for lead generation, which was a phase in the integrated digital marketing initiative that Corporate decreed. One pilot was in three languages (English, Spanish and Portuguese). This campaign for ConfidentID Mobile User Authentication
was highly complex, with three email offers, multiple confirmations, and a very complex test-bed/Eloqua flow. I didn't do the programming but I had hours of oversight and planning to get it done!
Download a PDF of email #1