Personal Website

Let the tour begin with this website! I wrote or designed all the content, including the image iterations for the roll-overs, etc., way back in 2001. Just recently, I worked with a web creator to add these javascript sliders on this portfolio page. I hope to get time on my own projects to redo the whole site in PHP or a blog template. The tools I used included Acrobat, Photoshop, BBEdit, Claris HomePage, MS Word, DreamWeaver, and SimpleText. The site search function is a free service from Atomz.

Banking Zone for CSC

I was responsible for all the content and navigation on the Banking zone for my employer, CSC. I did (and taught) search engine optimization (SEO) and created natural language navigation for the many business areas in banking (aka UX, user experience). I worked with the design team to follow corporate branding (and rebranding!) requirements. I also managed Google Adword campaigns (SEM) to drive traffic. My zone was so 'clean' it's still used by Corporate for a testbed as CSC progresses on its new digital marketing environment. Visit Site

Industry Blog for CSC

One of the 2012-13 projects for CSC's Banking Solutions was creating the company's first industry blog. I was creative project manager. My team came up the name, the branding image and the layout. We changed our marketing editorial process to allow the subject matter experts to write "provocative" content in their own voice. Our decisions became part of CSC's best practices for blogs. Later I also often drafted blog entries from white papers. Unfortunately the re-organization at CSC affected how often the blog was updated, but visit the Banking Futures blog here.