I'm an Austin, Texas-based creative marketing professional with a wide and deep skillset in marketing, branding and lead generation for high tech. I use my storytelling skills to help market more effectively. Looking for a new position, so please check out the links and portfoliow viewer. You can stop the slidesets at any point and, in most cases, click to download a PDF of the project.
Also, here's my resume for a creative marketing professional position. Until Feb 2017, I was a senior messaging manager for the Internet of Things (IoT) product group at Dell (I wrote and produced this webzone, in 18 languages), but none of those Dell projects are coded into below slideshows yet. I'll link here to: the hugely popular IoT Showcase event at Dell EMC World (15 demo stations I wrote and helped create, 22 partners I facilitated, along with a series of solution blueprints); a series of animated videos on IoT; a "video white paper" on faster payments; the sizzle reel from our December 2015 think tank on "The Digital Frontier in Financial Services." If you'd like to read my references, contact me or check out my Linkedin profile.
HOW TO WATCH: Each category (5) has an animated slideshow. The first slideshow loads automatically. CLICK these other categories just below to play the other slideshows.
Wendy Wheeler ePortfolio - Creative Marketing Professional
Web Design | Ad Design | Brochures | CD Demo | Emails & Banners
My current marketing job with Dell was in the Commercial Internet of Things group. I joined Dell originally in its Services marketing, as you can see on my resume. Before that I freelanced SEO and web production, plus helped a family-owned surveying company create its first marketing manager position. My 9-year global marcom position at CSC had ended when virtually all marketing positions were cut. Before CSC, I founded the marketing department for PlanView, a project management software company. And I had a few copywriting, marketing project manager positions in high tech before that.
At Dell, I was most recently a senior messaging advisor for IOT. I've delivered product messaging, websites, brochures, datasheets, white papers, videos, partner events and collateral and helped with lots of social and digital marketing. I'm also a certified IOT Social Subject Matter Expert, a program I graduated from and helped to run. Our work has been so stellar, a recent IDC global survey showed Dell was the perceived leader in IoT hardware. The IoT showcase I mentioned has been praised in dozens of analyst and media articles.
At CSC I worked for the Financial Services Group, which develops software for insurers, banks and investment companies. CSC tended to have formulaic design (to follow corporate branding directives), but it was great about leveraging new technologies for marketing and communication. I co-built the company's first industry-specific blog, and was active in the massive Corporate rebranding. In addition to helping Corporate roll out an integrated digital marketing initiative, I launched the FS pilot projects in Eloqua. I became the defacto product marketing manager for the Banking solutions.
Whereas CSC is a Fortune 150 company with many software and services to support in Financial Services, my work at Planview was for one (high-end) software. My department did it all: lead generation, event management, web design and content, collateral, client stories, thought leadership pieces... I helped CSC achieve 10-20% revenue growth each year. I managed industry analyst relationships and worked with the CEO to position our (smaller) company; we were consistently included in short lists of vendors to consider, despite competitors being 2x-3x as large.